10 E-Mail Marketing Tips

Wondering how and where to start with an E-mail Newsletter Campaign? Here are 10 tips to get you started.

1) Only send email to people you know:

People open email from who they know and delete or mark as spam from those they don’t. Don’t make the habit of emailing total strangers.

2) Treat E-mails like relationships:

An email address is a personal decision your customer has made in allowing you to distribute information to them in the privacy of their own home or office. Email does not work if it feels like a computer generated HTML document. Build relationships with your customers by providing information that can be of use and is purposeful.

3) Send Relevant Content:

Know exactly what your customer wants to maintain a valuable, relevant and successful newsletter. Be a great listener and communicator and find out what specifically they are looking for in your business. Perhaps a Q&A might be a good start.

4) Engage your audience with the content that you write:

Attention-grabbing subject lines, clear headlines, and thoughtful content.

5) Make the most of your delivery date:

If your email is not up to professional standards in regards to technology, reputation, or permissions, it is evident that your newsletter could end up in the junk folder.

6) Don’t Share email lists with anyone:

This list is a very valuable asset for your business. Borrowing someone else’s email list is a no-no as well. These people have signed up to receive an email from a company they know of and are familiar with. In sharing emails lists is a quick way to the SPAM file.

7) Set expectation with your recipients:

The ultimate judge and jury when it comes to spam is the recipient of the message, not the sender. Tell your audience what you will be sending and how frequently your newsletters will arrive.

8) Look professional whenever you communicate:

Look inviting, friendly, and consistent. Use email templates unless you are an HTML guru this will give you a professional touch. Be conscious of these elements in your newsletter:

  • Length – hi-light one or two unique items and leave the rest up to the reader to explore on your website.
  • Easy to read
  • White Space: Insert a physical break in the content with a divider, an image or just by using white space, allowing the recipient’s eyes a break.

9) Respond to emails personally:

Do not set auto responders and take a mental vacation from your emails. Keep an eye on your communications and your responses so you can take action, make changes if necessary, and repeat positive results.

10) Review Campaign results:

Use email tracking reports to help improve, progress, and grow. Through tracking, you are able to determine the rate at which your communication are being opened and to a certain extent determine what content was of interest and what was not. You can then tailor future content to focus on the areas of greatest interest with your audience.

Examples of email marketing templates that are quite popular:

  1. Mailchimp
  2. AWeber
  3. Thunderbird

Do you have a favourite email marketing program? By all means submit them in the comments box below!