Why So Many Small Businesses Get Social Media Wrong & Some Ideas to Get It Right
If you are a small business owner or a self-employed professional, and you are reading this post, then you’ve heard (probably numerous times over) that you should be including social media in some way in your marketing. For some of you, ...
Why Your Small Business Should Avoid Location-Based Social Media Marketing
With iconic location-based services, like Yelp and Foursquare scrambling to stay relevant, and established social media behemoths, such as Facebook and Google jumping in the location game, and a wave of rising stars already causing a stir, there’s ...
How to Think Outside the Box in Your Marketing Even if You’re Not Creative
If you don’t have a lot of money in your business to spend on marketing, then conventional wisdom dictates that you need to kick your creativity into high-gear. But trying to think outside-the-box with your marketing strategies may be ...
Top 7 Small Business Trends in 2012 for Frugal Entrepreneurs
‘Tis the season for a hearty helping of small business trends 2012 posts and predictions. After reading several of them complete with their recommendations for what small businesses should focus on in the coming year, I was left wondering ...
Is Your Website Traffic Rich & Sales Poor? 6 Tips to Make Money from Your Visitors
One of the biggest misconceptions many new entrepreneurs and small business owners have when they set up shop online is that a popular site with a lot of traffic will yield big profits.
Why a Little Paranoia in Online Reputation Management & Brand Monitoring is a Good Thing
Though it may be hard to put a monetary value on it, your business’ reputation and brand image are vital assets. As such, when it comes to maintaining your online presence, paranoia should strike deep.
We better stop, hey, what’s ...
