In the sign industry, we tend to see small businesses struggling with how to properly incorporate signage into their retail locations, office buildings and service vehicles. Sometimes it's because signage is an afterthought in an already overwhelming day. Other times, it's because owners don't fully understand how signage impacts their businesses. Whatever the reason, many ... Read more...
I can hear you groaning. Text message marketing is yet another digital marketing technique that you, as a small business owner, just shouldn't ignore. It's like having a website or using social media. But before you start thinking about how unproductive your business's Facebook page is and quickly dismiss text message marketing as another time ... Read more...
Digital signage campaigns make businesses more profitable. Those bright and bold digital graphics that light up giant plasma screens are generating up to a 60% increase in at-the-counter sales according to a study by the global consumer research company, Nielsen. For small business owners it might seem like a frightening statistic – and yet another pressure to contend with in the ... Read more...
With all the "new media" out there, email sounds like a relict from the past. Yet, email continues to be one of the most effective means of engaging customers and driving sales. Companies across all industries and sizes have been using this medium for years to send out informational newsletters, initiate promotions, and entice customers ... Read more...
Being a business blogger isn't always so easy. Aside from having to produce quality content and build up a dedicated following within a saturated business blogosphere, once you decide to express yourself online you are taking a risk. You are constantly opening yourself up to criticism and maybe even harassment, and that can be disconcerting, ... Read more...