Where Many Businesses Are Going Wrong With CRM
Customer relationship management (CRM) is hardly a new concept. It’s been around in some fashion for as long as there have been companies. But, a series of technological advances over the past decade has turned CRM into a sophisticated, ...
What is Multivariate Testing & How Can it Help You Market Your Business Online?
Multivariate testing… it sounds like something straight out of a statistics text book. But it is actually an effective tool that online sellers and small business owners can use to focus and fine tune their online marketing efforts.
One ...
Of Dissent and Discontent: 3 Vital Lessons in Business from the Political Elite
As the circus that is Washington continues to produce the greatest show on earth guaranteed to bring you to tears (either from crying or laughter) there are some vital lessons to be had. Business owners, take heed.
Frugal Small Business Start-up Tips: Step 1- Conducting Research & Development
The very first step in starting up a new small or home business is conducting the necessary research and development to successfully put your product or service on the market. This is a must! Many a business idea has flopped because the owners ...
Perceptions, Biases, & Stereotypes: Accepting Differences in Thinking in Business & Life
Whether or not we like to admit it, we all view the world through the lens of our personal biases and stereotypes. It’s an unavoidable fact of human nature. If you accept it and go with it, you’ll only gain- both in business and ...
Are You Using These Free Online Tools to Conduct Market Research for Your Business?
Whether you’re a small business owner looking to expand into a new market or monitor current operations, or you’re an entrepreneur testing out a fresh business opportunity, take advantage of these online tools, platforms, and information ...
